About Moreton Reynolds
Moreton Reynolds is a social and digital marketing agency for hospitality. We help hotels, restaurants, pubs, clubs and venues, from independents through to large groups, create better content, stronger social media and marketing that actually supports bookings.
What sets us apart is simple. We make our own content, in house, and we understand hospitality from the inside. Here is how we got here.
Where we came from
Moreton Reynolds began with film. Our founder, Matt, is a film and television graduate from Aberystwyth University who started out as an audio visual technician in a school, before moving into teaching, training students in filming and editing and later teaching a BTEC in media production at Walsall College. Alongside all of that he was making three or four short films a year, several of which were screened at festivals and competitions.
That love of storytelling led into public relations. Working as a PR executive, Matt helped businesses find their best stories and get them in front of the media. It soon became clear that news outlets wanted more than photographs. They wanted video, and affordable, good quality video was hard for businesses to come by.
So in 2015, Matt and his wife Mimi set out to fill that gap, giving businesses the video and film support they could not easily find elsewhere. They created content for companies, local authorities and NHS trusts, and that is where the penny dropped. Clients had all this great film content, and almost none of it was being seen. The obvious next step was to start posting it for them, and with that, Moreton Reynolds moved into social media management.
Matt Reynolds, Managing Director
Matt helps hotels, restaurants, pubs and bars tell their story through content, social media and digital marketing.
He has led Moreton Reynolds since 2012, combining experience in hospitality marketing with a background in film and television production. His approach brings together creative ideas and practical planning, keeping each client’s audience, budget and commercial objectives at the centre of the work.
Matt works closely with clients to understand what makes their business distinctive and what they want to achieve. Whether developing a social media strategy, planning photography or creating film content, he focuses on giving every piece of work a clear purpose within the wider marketing plan.
His experience includes centralising social media strategies for a UK-wide restaurant chain and delivering highlight films for a pub and restaurant group. Across these projects, his aim is to make professional, engaging content accessible to hospitality businesses with a range of budgets.
Earlier in his career, Matt worked in film production and lectured in Film and Television Production at Walsall College. That teaching background continues to influence his leadership at Moreton Reynolds, where he supports young creatives in developing their skills and understanding the business objectives behind their work.
How we became hospitality specialists
Our move into hospitality came through the Marco Pierre White Restaurant Group, who brought us in to manage social for a couple of their Midlands restaurants. They liked the fresh ideas we brought, film and animation rather than the usual posts, and asked us to roll the approach out across their portfolio.
Because so many of those restaurants sat inside hotels, we came to understand how hotels really work: their food and beverage ambitions, their commercial objectives, and the pressures their teams are under. The hotels saw what we were doing for the restaurants and wanted the same for their own channels. That is how we became specialists in hospitality and hotel social media.
The team today
What started with two of us in 2015 is now a team of six. We are forever evolving how we work and how we approach things, but one commitment has never changed: we keep content creation and production in house. When we work with you, it is our own team that comes to your venue and captures your content, made for your brand and no one else’s.
Why we call ourselves a creative business consultancy
We do not box ourselves into one way of thinking. Whether the goal is a sales target or a broader business objective, we look at the full range of ways to get you there, creatively and commercially, rather than reaching for the same answer every time.
As for the name, Moreton Reynolds is a joining of two surnames: Mimi’s maiden name, Moreton, and Matt’s, Reynolds. A family business, in the truest sense.
Who we work with
We work with marketing managers across hotels and groups, and with independent owners who want their venue to look and perform better online. Whether you have a team around you or you are carrying it all yourself, our job is to take the weight of content and social off your plate and turn it into something that works.
If that sounds like the kind of support you are after, we would love to talk.
Book a discovery call and we will take it from there.
